![]() He’s married with two kids who attend University of Toronto. In 2012, Retrotech was acquired by a French firm.īurke earned an MBA in Finance from Seton Hall University in 1988. In 2007, he co-authored “Six Sigma for Marketing Processes” and joined Retrotech as Director of Marketing and System Sales where bookings grew 150 % annually from 2008-2010 making Retrotech the third fastest growing company in the region. Since then he’s experienced a variety of industries telecommunications, surgical, pharmaceuticals, HVAC, printing, publishing, supply chain automation, and eCommerce retail order fulfillment. He applied this approach to manage sales and marketing process outcomes.īurke has managed a $100MM product line, acted as Regional Manager and Vice President in Los Angeles and directed a corporate global strategic growth initiative. He has held professional certifications in production and inventory management (APICS), and quality management, and has a BS in Mathematics from Southeast Missouri State University.Īs a Technical Sales Rep in New York City, Burke helped Kodak customers manage photographic processes to desired outcomes consistently. He and his team have helped divisions of large companies such as Worthington Industries, Carel, Burr Oak Tool, Danfoss, and Wacker, as well as many smaller B2B companies to design and deploy sales processes that accelerate sales funnel flow, improve forecast accuracy, and enhance value created for the customer and the organization. In 2015, his book Sales Process Excellence (privately published) earned the prestigious Shingo Research Award. ![]() In 2006, his book Sales and Marketing the Six Sigma Way (Kaplan, 2006, 4.5 stars on Amazon) was published. In 2004, he helped organize the first conferences ever held on applying Six Sigma to marketing and sales, and delivered the keynote speeches. Since 2002, he has published numerous articles on ways in which B2B sales organizations can benefit from Six Sigma, Lean and other process improvement techniques. More than fifteen years ago, with deep experience in field sales, sales management, and sales training, Michael Webb set out to create a data-driven, process-based alternative to the offerings of typical sales training, sales consulting, and CRM companies.
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